How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. …
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How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this …
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How to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn …
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Here are the 24 best lead generation tools + why they matter
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, …
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Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product …
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How to master the basics of social media advertising [+ 5 examples]
I can’t imagine any company today experiencing substantial growth without proper social media advertising. I can’t imagine any company today …
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AI’s impact on social media: Top trends and predictions from 1,100+ social media marketing experts
In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. In 2025, …
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B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something …
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Top social media tools to boost your social strategy
Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five …
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The top inclusive marketing trends of 2025, according to Sonia Thompson
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow …
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