Social media marketing campaigns: What I’d do to stand out on every platform [new data]
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, …
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How AI will impact advertising, according to top marketing executives [new data]
AI is gaining traction in every industry and advertising is no different. AI is gaining traction in every industry and …
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The future of SEO: How people will get their questions answered in 2+ years
I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course, …
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Lead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about …
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Social media platforms marketers should watch in 2025
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one …
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AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most …
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28 free advertising tips for your small, large, or local business
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on …
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How to create an effective Facebook ads strategy in 2025
Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI …
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How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two …
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How to create an infographic in PowerPoint [free templates]
As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to …
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