Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence
Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social …
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Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It …
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Supercharge your productivity with an AI project assistant: A step-by-step approach
When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly …
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Reddit marketing mistakes to avoid in your social media strategy
Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it …
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Does Quora work for marketing?
SEO is dead, long live SEO! SEO is dead, long live SEO! That’s how it feels, at least, as both …
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How to plan a seasonal marketing campaign: A 5-step strategy
As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns …
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The best social media platforms for video content in 2025 [consumer data]
Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop …
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How I write SMART goals and make them a reality [+ free SMART goal templates]
I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and …
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Media planning from the ground up: Everything you need to know
I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can …
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Content pillars for social media: Reaching your audience with the content they need
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at …
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