AI’s impact on social media: Top trends and predictions from 1,100+ social media marketing experts
In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. In 2025, …
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B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something …
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Top social media tools to boost your social strategy
Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five …
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The top inclusive marketing trends of 2025, according to Sonia Thompson
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow …
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The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief
Let’s take a moment to commiserate, marketers. Let’s take a moment to commiserate, marketers. Google is sending the whole planet …
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X (formerly Twitter) vs. Threads: What brands need to know [data]
We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. …
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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n …
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Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence
Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social …
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Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It …
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Supercharge your productivity with an AI project assistant: A step-by-step approach
When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly …
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