PUBLIC SERVICE ANNOUNCEMENTS
KEY TOPICS
â—¾ Analysis of public service announcements
â—¾ The creative process and planning a public service announcement (PSA)
LEARNING OBJECTIVES
After completing this unit, teachers will be able to:
â—¾ Analyze a number of PSAs as a means of communicating information on a variety of
issues
â—¾ Develop a plan for an original PSA for a chosen issue, including statement of purpose,
message, target audience, and technical and creative strategies
â—¾ Product a PSA
â—¾ Evaluate the effectiveness of the communication strategies and the PSA in conveying
information and the intended message, and in reaching the target audience
