ADVERTISING AND THE POLITICAL ARENA

Key topics Analysis of political and election advertising â—¾ Evaluation of guidelines for political advertising â—¾ Evaluation of regulatory bodies for election advertising â—¾ Media regulations applicable during national elections LEARNING OBJECTIVES After completing this unit, teachers will be able to: â—¾ Assess political and election advertising â—¾ Evaluate the guidelines in place for political advertising â—¾ Analyze emotional appeals in political and election advertising â—¾ Recommend strategies to maintain an informed citizenship, given the use of emotional appeals in political advertising â—¾ Explain the procedure available to citizens who wish to solicit a regulatory body during an election
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